perilaku konsumen (in english)

BACKGROUND

As we know that the product or service produced by the company is not likely to find a buyer yourself or request. Therefore, producers in marketing their products or services they have to ask the consumer to the product or service it produces. One way in which manufacturers in the field of marketing in order to improve its products through promotional activities.
It can not be denied that the campaign was one of the factors necessary for success and the company's marketing strategy implemented, especially at this time when the era of rapidly evolving information, the promotion is a powerful weapon for companies in developing and maintaining the business.
A product will not be purchased even known if the consumer does not know the uses, advantages, where the product can be obtained and at what price.


RumusanMasalah
In accordance with the background that I described above, I tried to describe the subject matter as follows:
What is the process or phase of the development of marketing products and services?
Limitation Problem
Given the very breadth of the discussion of marketing products and services, then the writing is only limited to marketing strategy



CHAPTER II
RESEARCH METHODOLOGY
Research Objectives
In accordance with the formulated problem, the purpose of the study is as follows:
1. To find the process or phase of the development of creativity in marketing products and services.
PenelitianManfaat benefits of this research are:
While the benefits of this research are:
1. As inputs for the company to carry out activities related to the marketing strategy.
2. as materials to increase knowledge in the field of insurance in particular on the role of marketing strategy.
RESEARCH METHODOLOGY
1. Required Data
In this paper the author conducted research to obtain data and information to be used as materials analysis, in this case required are as follows:
Secondary data
That is the data obtained from reading materials, namely leteratur, lecture notes, examples of journal and others associated with it.
2. Research Methods
to obtain the data required in the completion of this analysis, the author conducted a form of research:
a. Research Bibliography
To reinforce the idea / ideas in analyzing and evaluating the results of field research, the necessary foundation of such theories or expert opinion derived from textbooks, lectures, scientific magazines and other resources that are considered important and nothing to do with this paper.
3. Data Collection Techniques
In this case the authors collected data using a one-way street:
Observation
Ie get the data from several journals related to the theme and title of the author of the analysis by comparing the research object is the third journal to learn how the role of marketing strategy to increase sales of products and services.

CHAPTER III
THEORETICAL

The marketing strategy is one weapon for companies to deal with market competition. Basically, the marketing strategy is to find a match between the company's internal capabilities with external opportunities that exist in the market. Finding a match is the responsibility of the marketing department to implement a marketing strategy for the product produced and according to the market segment who wish to target the product launched.
Recognize the characteristics of the market and market structure is advantageous for the company to remain competitive and survive (survival of the enterprise). Weaknesses and advantages of the company should be analyzed so as to be a strong starting point for the company in making effective and efficient decisions and to strengthen the position of the existing competitors.
The main purpose of a company is the achievement of profit (income) and this can also be a measure of the success or failure of a company in achieving its goals. Moreover effectiveness and efficiency in running the company's operations have an important role. Efficiency in question is a marketing strategy that is done by calculation and proper consideration so there is no wastage of costs both in operaional and in promotion and advertising costs, and effectiveness in question is the selection of a proper marketing strategy and in accordance with the market served by the company so that the target set can be achieved.
CHAPTER IV
CLOSING
CONCLUSIONS AND RECOMMENDATIONS
At the kesmplan and suggestions the authors attempt to draw conclusions on the results of research by contributing to suggestions that may be beneficial to the company as well as well as universities.
Based on the analysis obtained, the importance of creativity in the marketing system are:
a. To maintain performance or menanggualangi weaknesses in order to achieve sales effectiveness.
b. To increase sales volume.
c. To reduce customer complaints from the sales procedure.
d. To improve the strategy set by the company.
e. To improve the performance of the company.



source
http://riririri-riri.blogspot.com/2012/11/tugas-softskill-jurnal-2-bahasa-inggris.html
http://satriakuningan.blogspot.com/2012/12/jurnal-perilaku-konsumen-bahasa-inggris.html